GS1 Digital Link 2D barcode artwork for packaging printers

Packaging printers don't need a new workflow for 2D barcodes. The platform exports the same SVG and PDF formats your prepress already accepts. The 2D code carries the GS1 Digital Link URL in a format any compliant 2D scanner reads.

Designer's flat lay with packaging proof sheet, fountain pen and printer swatches

How brands in packaging printers use the platform

Each row maps to a real workflow in the dashboard.

Vector exports

Real SVG and PDF outputs that survive scaling, separations and overprint. No raster nonsense.

Frame variants

Plain, retail-QA, label and ticket frames. Pick what fits the artwork window. One click to switch.

Print-spec documentation

Size, contrast, reflectance, quiet zone, error correction levels, all documented and shareable with brand owners.

Brand owner workspaces

Each brand client owns their own workspace. You generate codes from the brand's published GTIN, hand off the SVG, the brand owns the resolver hostname.

What the platform brings

All listed below are real features in the dashboard.

Why packaging printers don't need new equipment for 2D barcode migration

The good news for prepress and print teams is that 2D barcode migration is mostly a workflow change, not a capital investment. The platform exports SVG and PDF artwork that drops straight into the same prepress workflow you use for 1D EAN-13 codes today. Try the QR code frame builder to preview frame variants. Imposition, separations, overprint, trapping, plate making, all unchanged. The 2D code's quiet zone, contrast and minimum module size are documented and shareable as a print-spec sheet so brand owners and printers can align on artwork tolerances before committing.

Frame variants by substrate and use case

Different substrates and pack formats need different frame treatments. Plain QR with no decoration works for foil and clean carton stock. Retail frame with a thin border and a scan-cue arrow works for shelf-edge labels and high-traffic SKUs. Label frame with a flat bottom strip and placement guides works for round bottles and jars where placement gets tricky. Ticket frame with notched corners is for ticketed products like gift packs and event-branded SKUs. The platform's free QR code frame builder lets you preview each variant before committing.

Common prepress and print mistakes to avoid

The first is rasterising the QR. The platform's vector exports survive scaling. A rasterised version on flexible film blurs and causes scan failures. The second is skipping the test print. Print a sheet, scan with both retail-grade and consumer-grade devices, confirm the URL resolves correctly. The third is undersizing the code. GS1 recommends 10mm minimum for retail point-of-sale, with a quiet zone of at least four module widths around the code. Crowded artwork that violates the quiet zone is a frequent cause of rejection at retail intake.

Quick answers

What error correction level should I use?
M (medium, ~15%) is the platform default and works for most label printing. Use Q (~25%) when the code lives on a flexible film that may distort, or near edges where damage is likely.
Are there minimum size requirements?
GS1 recommends 10mm minimum for retail point-of-sale scanning. The platform's print-spec documentation gives concrete guidance per substrate.
Can I add my own brand colors to the QR?
Plain QRs are dark navy on white by default. Custom dark-on-light color pairings are supported as long as contrast is sufficient. Branded QR backgrounds and centerd logos are not in this platform.

Keep going

Platform overviewAll six modules wired together.Read more How it worksFrom GTIN to first scan in five clear steps.Read more Sunrise 2027 readinessPlan your packaging migration.Read more Free GS1 Digital Link generatorTry the URL builder and QR.Read more

Get the right 2D code on the right pack at the right size

Five active product pages on the free plan. Real GS1 Digital Link from the very first scan.