Whether you make the product, print the pack, or ship through grocery, the platform sits on the same GS1 Digital Link layer. Pick the closest brand category at signup and the product builder adapts the passport fields to that workflow.
The platform was designed around a single observation: every consumer-packaged good ships through the same standards layer, regardless of category. GS1 allocates a GTIN. The pack carries a 2D barcode. The retailer scans it at point-of-sale. The consumer scans it on a phone. What changes by industry is the data behind the code, the regulatory backdrop, and the operational realities of how packaging gets designed, printed and audited. The platform handles the standards layer once and surfaces industry-specific workflows on top.
Food and beverage brands carry the heaviest traceability load with FSMA 204 critical tracking events, EUDR origin evidence, allergen flags and recall pathways. Cosmetics consumers read ingredient lists more closely than almost any other category, so INCI notes, PAO, suitability and certification proof matter. Textiles need fiber content, care, repair and country-of-origin context. Furniture needs dimensions, assembly, materials, load rating and warranty. Electronics need model, power, safety, repair and end-of-life guidance. Manufacturers and packaging printers need production, artwork, substrate and print QA records. The app turns those differences into editable passport fields without changing the QR standard underneath.
Pick the industry closest to yours below and we'll show you which platform features matter most for that workflow, what the regulatory backdrop looks like, and what a realistic migration timeline looks like in practice.

Origin, ingredients, batch lots, FSMA 204 critical tracking events, recall pathways. One code on pack for retail point-of-sale and shopper transparency.
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Ingredient transparency, allergen flags, batch and best-before, certifications and sustainability claims. ESPR-aligned passport sections for the EU.
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GTIN-14 case-level identity alongside GTIN-13 consumer units. Workspace-level traceability across raw materials, suppliers, batch lots and shipment events.
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Print-spec documentation for size, contrast, quiet zones and error correction. Vector exports your prepress workflow already accepts. Brand workspace per client.
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Sunrise 2027 retail point-of-sale ready. The same 2D code reads at checkout and opens a consumer passport. First-party scan analytics by country, city, device and referrer.
Read moreFive active product pages on the free plan. Real GS1 Digital Link from day one.