See what your connected packaging is doing after launch. Track product scans, daily trends, country and city signals, device context and referrers where available without turning the scan page into an ad-tracking destination.
Use first-party product scan data to improve packaging, retail launches and product page content.
IP geo-resolution via offline GeoLite2. No external API. EU residency.
Mobile vs desktop split. Browser and referrer breakdowns by SKU.
Today, yesterday, last 7 days, last 30 days, quarters, longer trend ranges and custom windows.
Download for category management or BI tools. Hashed IP only, no PII.
Most consumer-facing analytics platforms inject ad trackers into every page. That is a bad fit for QR code product information, food traceability, Digital Product Passport pages and public safety notices. 2D Barcode Hub treats scan analytics as first-party product intelligence. The platform records the scan event from the request itself, aggregates it for the brand dashboard and keeps public product pages free from third-party ad pixels.
The result is commercially useful without becoming creepy. A brand can see which product pages are being scanned, which products perform after retail activation, whether scans are coming from mobile devices, which markets are engaging, and whether a scan action or resolver link is driving behavior. That helps packaging teams, category managers and founders make decisions without collecting unnecessary consumer data.
The dashboard is built around practical packaging questions: how many scans happened today, what changed over the last 7 or 30 days, which products are getting attention, which countries and cities appear, what devices are scanning, and which referrers are visible. Paid plans can export scan data for reporting and BI workflows. For brands preparing for Sunrise 2027, this turns the 2D barcode migration into a measurable channel rather than a compliance-only packaging change.
Five active product pages on the free plan. No credit card. Real GS1 Digital Link from day one.