Grocery and CPG brands face Sunrise 2027 first because retail point-of-sale is the early adopter. The platform produces real GS1 Digital Link 2D barcodes you can ship on your next packaging refresh. The same code carries the GTIN at the till and resolves to a real product passport on a phone.
Each row maps to a real workflow in the dashboard.
Real GS1 Digital Link URL with valid GTIN, ready for 2D-capable retail point-of-sale. Dual-marking supported through the transition window.
Country, city, device, browser and referrer breakdowns per SKU. CSV export for category management. No ad trackers, hashed IP only.
Loyalty enrollment, giveaways and warranty registration as scan actions. Layered above the public passport, not in front of it.
DPP, FSMA, EUDR and GS1 Verified flags on the product record. Useful when retailers audit.
All listed below are real features in the dashboard.
Grocery and CPG brands feel the Sunrise 2027 pressure earlier than other categories because their largest retail partners are running 2D-capable point-of-sale pilots already (see our Sunrise 2027 readiness plan). Major grocery chains in the EU, UK, North America and APAC have publicly committed to enabling 2D scanning around the end of 2027. The pilots typically begin with hero SKUs from a small set of supplier brands, then expand. Brands that have a real GS1 Digital Link QR on their next packaging refresh will be in the first wave. Brands that don't will lag the channel.
The retail-readiness story is the headline, but the consumer-side payoff is what makes the migration earn its weight. First-party scan analytics let you see exactly where your packs are being scanned, on which device, from which referrer source. CSV export feeds your category management process. Scan actions layered on top of the public passport drive loyalty enrollments, give-away campaigns, retail-promo redemptions and post-purchase feedback, all with privacy-first lead capture. The same code on pack does double duty.
Trying to migrate the entire catalog in a single push. A phased rollout aligned with packaging refresh windows is far less risky. Skipping retailer confirmation. Each major retail partner has its own 2D readiness timeline; ask before you commit. Over-investing in the first version of the public passport. Publish a minimal page, add story, certifications and supply-chain disclosure progressively. The Digital Link URL is stable for the lifetime of the GTIN, so the work compounds.
Five active product pages on the free plan. Real GS1 Digital Link from the very first scan.