No jargon, no marketing fog. Practical explainers and checklists for brand teams shipping real products.
The 2D barcode era confuses even experienced brand teams. There are at least four overlapping vocabularies in circulation: GS1 Digital Link, QR Code powered by GS1, Sunrise 2027, EU ESPR, FSMA 204. Each comes with its own working groups, delegated acts, member organizations and adoption timelines. Most brand owners need clarity on what's a regulation, what's an industry alignment, what they have to do this quarter, and what they can sequence around their normal packaging refresh window.
This blog exists to translate. Plain English, concrete examples, no marketing fog. The launch posts cover Sunrise 2027 in practical terms for brand teams, a ten-question EU Digital Product Passport readiness checklist, and a 101 on what GS1 Digital Link actually is and how the URL syntax works. Every post links into the relevant standards, solution and tool pages so readers can move from explainer to action quickly.
Posts are written for the reader who wants to understand the topic, not for a search engine to harvest. We'd rather you finish a post knowing whether to move on Sunrise 2027 this quarter or next than have you bounce after reading a definition. If a post helps you avoid a packaging-refresh mistake, the blog has done its job.
What the 2027 retail point-of-sale milestone actually means for your packaging refresh, in plain English. Why it's a working group goal, not a regulation, and what brands should do this quarter.
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Run through this before your next packaging refresh. Each yes points at a feature in your operational stack, each no flags work to do before your category's ESPR delegated act lands.
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The web URI standard that lets one 2D barcode on pack carry the GTIN at the till and resolve to a structured product page on a phone. Here's how the syntax works and how it fits with your existing barcode artwork.
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