Sunrise 2027 is the year retail point-of-sale catches up to where consumer phones already are. The brands ahead of that curve will be the ones whose packaging team stopped fighting their compliance team. We're here to make that easy.
One code on pack. Real Digital Link standards underneath. A passport that survives every packaging refresh. That's the brief.
Four positions that drive every product decision.
Brands shouldn't manage three barcodes for retail, traceability and consumer engagement. The same GS1 Digital Link does all three jobs.
Every URL we produce maps to a published GS1 specification. We'd rather skip a feature than ship a non-compliant one.
We don't ship marketing fog. The Security page lists what we don't have yet. The pricing page calls out free-tier limits up front.
EU residency, GDPR-compliant export and account deletion in settings, hashed-IP analytics, no third-party trackers in the dashboard.
The 1D barcode has run the world's retail for fifty years. It's brilliant at one thing: identifying a product at the till. Anything else, like the story behind that product, the certifications, the batch lot, the recall pathway, lived somewhere else, somewhere a shopper couldn't get to.
The 2D barcode era changes that. A single 2D code on pack carries a real web URL that opens in any phone's camera and resolves to whatever the brand wants to put behind it. A real product passport. A real batch lookup. A real recall page. That's the unlock.
The problem we kept seeing was that the tools for building that passport were either generic QR generators with no standards layer, or enterprise-only platforms with six-month onboarding cycles and contracts. Brands shipping their next packaging refresh in 2026 didn't have a sensible middle path.
So we built one. Real GS1 Digital Link URL syntax, real mod-10 GTIN validation, real product passport, real first-party scan analytics. Self-serve from signup. EU-hosted. Five active product pages free forever.
That's the platform. We're not done, but every feature we've shipped is real and tested. Every limit we've drawn is honest. The Security page tells you what we don't have yet. The pricing page tells you exactly what each tier includes.
Five active pages on the free plan. No credit card required.