Counterfeit defense is layered. The platform's contribution is a verified-by-brand passport accessible by the GS1 Digital Link URL. When a shopper scans a real pack, they land on your real product page. When they scan a fake one without a valid GTIN, they don't.
Each row maps to a real workflow in the dashboard.
Shoppers see a clear 'Verified by Brand' badge on the public passport. Visual signal that the page is real and brand-controlled.
Brands resolve through a known hostname. A QR pointing somewhere else is suspicious by definition.
Unusual scan patterns by country, device or referrer surface in your dashboard. Useful early signal.
One URL for the lifetime of the GTIN. No URL drift gives counterfeiters less surface.
Counterfeit defense is a layered problem. The platform's contribution is a verified-by-brand product passport tied to a real GS1 Digital Link URL. When a shopper scans a genuine pack, they land on a real branded experience with the verified-by-brand badge clearly visible. When they scan a fake pack pointing at a different URL or a counterfeit standalone QR, they don't reach your passport at all, which is itself a signal. The single resolver hostname makes copycats easier to spot.
We do not ship encrypted or anti-counterfeit QR codes (the kind that platforms like Scantrust offer where the QR cryptographically authenticates the pack). Our codes are real, public GS1 Digital Link URLs that anyone can read. The per-pack serial qualifier (AI 21) is supported via the URL, and brands can include serial numbers per unit, but one-time scan unlock and cryptographic activation flows are not built. If those are deal-breakers for your category (luxury goods, pharma, controlled substances), this isn't the right platform. For most CPG, food, beverage and cosmetics brands, the verified-by-brand passport approach is the right balance of cost and effectiveness.
Five active product pages on the free plan. No credit card.