Sunrise 2027 is the global goal that retail point-of-sale should be able to read 2D barcodes carrying GS1 Digital Link URLs around the end of 2027 as 2D-capable point-of-sale rolls out across the channel. The pressure on brands is real but it is paced by your existing packaging cycle, not by a single deadline switch.
From your first hero SKUs to a full-catalog rollout. Built around how packaging actually moves through artwork, print and shelf placement.
Pick three to ten SKUs that already get the most attention from your design and print process. These are your migration showcase. Validate their GTINs and confirm batch-numbering practice.
Add the new GS1 Digital Link 2D barcode to the existing artwork next to the legacy 1D EAN-13. Validate the size, contrast and quiet zones with your printer. Get a small test print made, scan with both retail and consumer phones.
While the new pack runs through print, publish the public product passport pages so the URL is alive when the first packs hit shelves. Sections you have data for go in, the rest can come later.
When the new packs land at retail, every scan is recorded. The analytics dashboard shows country, city, device and referrer breakdowns. Use the date-range picker to compare pre- and post-launch.
With the workflow validated on hero SKUs, expand at the pace of your packaging refresh cycle. Most brands target full catalog migration twelve to eighteen months out from Sunrise 2027.
Useful directional signals, not commitments. Always check with your specific retail partners before locking your timing.
Several large EU chains have committed publicly to 2D-capable point-of-sale by 2027.
Brand and retailer pilots underway with dual-marking through 2026.
GS1 US Sunrise 2027 working groups across grocery and CPG.
Larger chains piloting, smaller independents will lag past 2027.
Everything in this list is a real feature you can use in the dashboard today.
Mod-10 check digit on every product create and edit. Locked once published.
Real /01/{gtin} resolver routing with optional batch and serial qualifiers.
SVG and PDF for packaging artwork, high-resolution PNG up to 1200px for digital.
Plain, retail, label and ticket frames. One click to swap.
Country, city, device, browser, referrer breakdowns. CSV export.
Self-assessment in the dashboard for DPP, FSMA, EUDR and GS1 Verified.
Five active product pages on the free plan. No credit card required.