Manufacturers carry both consumer units and trade items at different GTIN lengths. The platform handles GTIN-8/12/13/14 in the same workspace and ties batch records to the right tier.
Each row maps to a real workflow in the dashboard.
GTIN-14 with packaging-level indicator digit on cases and outers. The platform validates and routes correctly.
GTIN-13 on individual units inside a case, each with its own passport URL.
Tier-1 supplier disclosure tied to specific raw materials. Useful for supply-chain audit and ESPR readiness.
Batch lots with shipment events for chain-of-custody auditing.
All listed below are real features in the dashboard.
Manufacturers run two parallel barcode tiers: GTIN-13 on individual consumer units inside a case, and GTIN-14 on the case itself with a packaging-level indicator digit. The platform handles all four GTIN lengths (8, 12, 13, 14) in the same workspace and routes each correctly through the GS1 Digital Link URL pattern. Case-level passports point to wholesale-relevant content (how many units, lot, manufacturing date, distribution center destination). Unit-level passports carry consumer-facing content (story, ingredients, recycling).
ESPR's supply-chain transparency requirements ask manufacturers to disclose tier-1 suppliers per material, with proof that the disclosure is verifiable. The platform's raw material registry plus track activities timeline gives you the structured place to record this. Each material links to its supplier, each supplier carries its own attributes, and the chain-of-custody event log captures shipment movements. When a delegated act lands for your category, the data structure is already there.
The first mistake is treating the migration as a packaging team task only. Manufacturers carry GTIN allocation responsibility, batch lot creation, supplier disclosure, and shipment record-keeping. All of those need to feed into the same Digital Link URL the consumer eventually scans. The second mistake is generating GTINs internally rather than allocating them through GS1. Internally-generated numbers won't be recognized at retail point-of-sale and will fail mod-10 validation in the platform. The third is ignoring case-level GTIN-14 because consumer-facing content takes priority. Cases are scanned at distribution centers and at retailer back-of-house, so the data needs to be there too.
Five active product pages on the free plan. Real GS1 Digital Link from the very first scan.