Every brand putting a 2D barcode on its next packaging refresh touches the same handful of standards. Here is a plain-English map of what each one means, what it asks of you, and how the platform maps to its data fields.
Click any one for the long form. Each page explains what the standard says, who is enforcing it, and which platform fields and modules you use to satisfy it.
The format that turns a GTIN into a real, resolvable URL on your domain. The thing your QR encodes. The thing the consumer's phone opens. The thing a 2D-capable retail scanner reads at the till.
The universal product identity number GS1 allocates and retailers recognise at point-of-sale. Already on your existing barcode artwork. We validate the mod-10 check digit and carry it into the Digital Link URL.
The global industry goal that retail point-of-sale scanners should be able to read 2D barcodes carrying GS1 Digital Link URLs by the end of 2027. This is the deadline that drives most packaging migrations happening now.
The Ecodesign for Sustainable Products Regulation. Sets the data fields a Digital Product Passport must carry, by category, through delegated acts. The platform's passport sections map directly to ESPR's data attributes.
These four standards are not abstract. Each one corresponds to specific fields, modules and exports inside the dashboard.
Workspace-level resolver hostname, GTIN qualifier validation, AI 10/21 batch and serial qualifiers in the URL.
Identity moduleInline validation on every product create or edit. Locked once published so the public URL stays stable.
Validate the GTINSelf-assessment checklist for DPP, FSMA, EUDR and GS1 Verified. PNG, SVG and PDF QR exports your printer accepts.
Migration planIdentity, story, ingredients, materials, recycling, certifications, attributes and supply chain. ESPR-aligned out of the box.
Passport moduleFive active product pages on the free plan, no credit card. The platform handles the standards layer for you.