Food and beverage brands carry the heaviest traceability load of any consumer category. The platform's batch and origin layer was built for it: per-lot records, supplier registry, raw material types, and shipment events tied to the GTIN on pack.
Each row maps to a real workflow in the dashboard.
Batch records keep best-before, lot, harvest and processing tied to the GTIN. When a recall hits, the affected SKUs and lots are one query away.
Track activities for receiving, processing, shipping and creation events. The data shape lines up with FDA's traceability rule for high-risk foods.
Country and region of origin per ingredient. Useful for EUDR for forest-risk commodities like coffee and cocoa.
Certifications like Organic, Rainforest Alliance and Fair Trade as proper attribute pills. Shoppers see them at a glance.
All listed below are real features in the dashboard.
Food and beverage carries the heaviest traceability load of any consumer category. FSMA 204 in the United States, EUDR for forest-risk commodities like coffee and cocoa, and Sunrise 2027 retail point-of-sale all converge on the same need: every SKU needs a verifiable identity tied to batch records, suppliers and origin. A 2D barcode carrying a real GS1 Digital Link URL is the most efficient carrier for that identity. The same code reads at the till, opens a verified product passport on a phone, and resolves to the right batch when a recall happens.
The platform's passport sections were built around what consumers and auditors actually look for. Origin attributes per ingredient (useful for EUDR). Allergen flags surfaced clearly on the public page (regulated in most markets). Best-before per batch, resolved dynamically from the same code. Certifications as proper attribute pills (Organic, Rainforest Alliance, Fair Trade, B Corp). Story content explaining provenance, harvest method and processing. Recall safety as a top-level section so a contaminated lot can flip into a public-facing notice in seconds. Recipe and pairing recommendations as scan-action campaigns layered on top.
The first pitfall is generating a marketing QR instead of a standards-compliant Digital Link URL. A campaign QR pointing at a recipe page won't read at retail point-of-sale. The second is skipping batch awareness. Food brands that don't tie passports to lots can't surface accurate best-before, harvest or recall data on scan, and they can't satisfy FSMA 204 Critical Tracking Events. The third is treating the passport like a one-time launch asset. The Digital Link URL is stable for the lifetime of the GTIN, so investing in deeper content compounds.
Five active product pages on the free plan. Real GS1 Digital Link from the very first scan.