GS1 Digital Link software for Sunrise 2027 · 2D barcodes · Digital Product Passports · Product traceability

GS1 Digital Link Platform for 2D Barcodes and Digital Product Passports

Generate real GS1 Digital Link QR codes, publish Digital Product Passports, manage batch and origin data, and measure every scan — from one brand workspace built for Sunrise 2027 retail readiness.

2D barcode generator for brandsGS1 Digital Link resolver-ready URLsDigital Product Passport pages for CPG productsSunrise 2027 ready, retail-scanner verified
No credit card required 5 active product pages on free Self-serve, transparent pricing
Hand holding phone scanning QR code on premium granola jar, Digital Product Passport in action
Scans today 1,284
Active markets 7 markets
Real scannable GS1 Digital Link QR code
GS1 Digital Link/01/09312345678907

Built on the standards retailers and regulators ask for

GS1 Digital Link

URI syntax & resolver

QR Code powered by GS1

Retail-ready 2D barcode

GS1 Application Identifiers

GTIN, batch, expiry, serial

EU DPP / ESPR

Field-ready data model

FSMA 204

CTE/KDE traceability records

GDPR & ePrivacy

Privacy-safe scan analytics

One platform · three jobs

The connective tissue between your packaging, your website and your supply chain.

Most QR tools stop at the redirect. We carry the standards through to the page, the data, and the analytics, so one code does the work of ten.

Production Batches · NEW

Mint 50,000 unique GS1 Digital Link QR codes from one product. Recall a range in seconds.

Other GS1 platforms either don't ship per-item serialization at all or hide it behind enterprise contracts and API-only access. We ship it self-serve from US$89/mo — with a one-form recall workflow and per-unit scan analytics on top.

How it works

Live in five steps. Designed for packaging teams, not engineers.

01

Bring your GTIN

Paste your GS1-issued GTIN, we validate the check digit, length and structure on input.

02

Build the passport

Add product story, industry fields, ingredients or materials, recycling, certifications and traceability.

03

Generate the 2D code

Real GS1 Digital Link URL. Export SVG, PNG and PDF with optional retail or scan-cue frames.

04

Publish & print

Send the code to your packaging team. Same URL works at retail point-of-sale and on the phone.

05

Watch scans roll in

Country, city, device, browser and referrer breakdowns. Date range from today to 12 months.

Solutions

Pick the regulation that's keeping your team up at night.

Each solution maps to a workflow in the platform. We do not promise compliance, we deliver the data structure and audit-friendly records you need to prove it.

All solutions
What's inside

Standards-led features. No QR-tool fluff.

Every feature on this list maps to a real workflow inside the dashboard, not a roadmap promise.

GS1 Digital Link URI builder

Mod-10 check-digit validation. AI 01 / 10 / 21 qualifiers.

QR Code powered by GS1

Plain, label, ticket and retail-QA frame styles.

Smart product pages

Mobile-first, multi-section, brand-themed, no-code.

Batch & origin records

Supply chain stories, lot codes, raw materials, activities.

Resolver-style destinations

Route to product info, sustainability, recycling, certificates, recall, where-to-buy.

Scan analytics

Country, city, device, browser, referrer. Today → 12 months.

Scan Actions

Giveaways, loyalty, retail promo, impact, feedback. Lead capture with privacy consent.

Print-ready exports

SVG, PNG, PDF, sized for cans, sleeves, cartons and labels.

GDPR-compliant data

Hashed IP. No third-party trackers. Real consent banner. Data export & deletion in-app.

Industries

Built for CPG. Tuned per category.

The data fields, page sections and example flows match what your sector actually needs.

All industries
FAQ

Questions buyers ask before they sign up.

What is GS1 Digital Link?
GS1 Digital Link is a standardised way to encode GS1 identifiers like GTIN into web links. A single QR code on a pack can identify the product at retail point-of-sale and resolve to a consumer-facing product page, traceability data, recalls and more.
Do I need to switch from 1D to 2D barcodes by 2027?
Sunrise 2027 is a global industry goal that retail point-of-sale systems should be capable of reading 2D barcodes around the end of 2027 as 2D-capable point-of-sale rolls out across the channel. It is not an outright ban on 1D barcodes. Many brands will run dual-marking through the migration. We help you plan the switch on your packaging timeline.
Is this a Digital Product Passport (DPP) platform?
Yes. The platform captures the data fields the EU ESPR delegated acts call out, identity, materials, durability, repair, recycling, supply-chain provenance, and publishes them as a public, mobile-first product passport addressable by your single 2D code.
How is this different from a generic QR code generator?
We generate proper GS1 Digital Link URLs with valid mod-10 GTIN check digits and resolver-style routing. The same code carries identity for retail scanning and links to a structured, multilingual-ready product page that you control. That is not what generic QR tools do.
Can I use my own GTIN?
Yes, you bring your real GS1-allocated GTIN. We don't allocate GTINs (that is GS1's role in your country). We validate them, format them into the Digital Link URL, and generate the QR.

Sunrise 2027 is roughly days away.

The brands that ship a GS1 Digital Link QR on their next packaging refresh are the ones who'll be ready. Start free, print today.